Marketing Strategy & Audits

Know exactly where you stand
and what to do next.

A clear-eyed assessment of your marketing followed by a prioritised action plan. Quick wins, channel strategy, and a roadmap that matches your budget.

50+audits completed
90-dayactionable roadmaps
No fluffjust priorities

You know your marketing could be better.
You just don't know where to start.

Doing a bit of everything, mastering nothing

Some social media here, an ad campaign there, a website that hasn't been touched in years. No coherent strategy tying it all together.

No idea what your competitors are doing

Your competitors might be outranking you on Google, running ads on your keywords, or building an email list — and you'd never know unless someone looked.

Wasting budget on the wrong channels

Not every business needs every marketing channel. Without a strategy, you're spreading your budget thin across channels that might not be right for your audience.

Strategy built on evidence,
not assumptions.

I look at your business with fresh, experienced eyes and tell you exactly what's working, what isn't, and where the biggest opportunities are.

Comprehensive Digital Audit

Full review of your website, SEO, ads, social, email, analytics, and tech stack. Benchmarked against your competitors with specific findings and recommendations.

WebsiteSEOAdsSocialEmailTech stack

Channel Strategy & Budget Planning

Which channels will deliver the best ROI for your specific business and audience? I build a channel mix with realistic budget recommendations.

Channel mixBudget allocationROI modelling

Competitor Analysis

What are your competitors doing online? Where are they ranking, what ads are they running, and where can you outperform them?

RankingsAd intelligenceGap analysis

90-Day Prioritised Roadmap

A phased plan with quick wins in month one, foundation-building in month two, and growth initiatives in month three. Realistic timelines and expected outcomes.

Quick winsPhased planMeasurable outcomes

What a digital audit covers.

Website performance

Speed, mobile-friendliness, UX, and conversion paths

SEO health

Rankings, keywords, technical issues, and content gaps

Paid media

Account structure, targeting, ad copy, and wasted spend

Google Business Profile

Completeness, reviews, and local search visibility

Social media

Presence, activity, engagement, and opportunities

Email marketing

List health, automation, and content strategy

Competitor landscape

What your competitors are doing and where you can win

Tech stack

Whether your tools are connected and working together

From uncertainty to a
clear plan in four steps.

01

Free consultation

We discuss your business, goals, and where you feel stuck. 30 minutes, no obligation.

02

Deep-dive audit

I review everything — your website, ads, SEO, competitors, and tools. Takes 1–2 weeks.

03

Strategy & roadmap

You receive a clear document with findings, priorities, and a phased 90-day plan.

04

Implement or hand off

I can execute the plan, you can do it yourself, or you can hire someone else. No lock-in.

Ahrefs
SEMrush
Screaming Frog
Google Ads
Meta Ads Library
GA4
PageSpeed Insights
Looker Studio
Get started

Ready for an honest look at your marketing?

Book a free 30-minute consultation. No sales pitch — just an honest conversation about what could work for your business.

Book a free consultation
No obligation · No sales pitch · 30 minutes