Paid Media & PPC

Get in front of customers
who are searching right now.

Hands-on Google Ads, LinkedIn Ads, and paid social management for Cheshire small businesses. Proper structure, conversion tracking, and ongoing optimisation so every pound works harder.

£MsAd spend managed
10+years in paid media
B2B & B2Ccampaign experience

Most small businesses that "tried Google Ads"
had a setup problem, not a platform problem.

Budget burning with no results

Broad keywords, no negative keywords, traffic sent to the homepage, no conversion tracking. The budget disappeared in a week with nothing to show for it.

No idea what's converting

Without proper conversion tracking, you can't tell which keywords, ads, or campaigns are generating actual enquiries vs just racking up clicks.

Junior account managers

You hired an agency and your account was handed to someone with two years' experience managing fifteen accounts. Your campaigns got the template treatment.

Campaigns built by someone who's
managed millions in ad spend.

I build campaigns the way I'd build them for a global brand — proper structure, precise targeting, accurate measurement — but sized for your budget.

Google Ads Management

Full campaign setup and ongoing management. Keyword research, account structure, ad copy, landing page recommendations, conversion tracking, bid strategy, and monthly optimisation.

SearchPerformance MaxLocal campaigns

LinkedIn Ads

For B2B businesses targeting specific job titles, industries, or company sizes. Audience targeting, ad creative, lead gen forms, and campaign optimisation.

Sponsored ContentLead GenABM

Meta Ads (Facebook & Instagram)

Consumer-facing campaigns with unmatched targeting precision. Audience creation through to retargeting, ensuring your budget hits the people most likely to convert.

AwarenessRetargetingLookalike audiences

Conversion Tracking & Attribution

Proper measurement setup so you know exactly which campaigns, keywords, and ads are generating real business — not just traffic and impressions.

GA4Google Tag ManagerAttribution

What well-managed ads
look like for small businesses.

£1–3
Average cost per click for local service keywords in Cheshire
5–10%
Conversion rate achievable with a proper landing page
2–8
New enquiries per month from even a £100/mo budget
4x
Typical improvement when restructuring poorly-built campaigns

From wasted budget to
predictable lead generation.

01

Free consultation

We discuss your business, who your customers are, and whether paid ads are the right channel for you.

02

Account audit or build

I review your existing campaigns (or build from scratch), identify opportunities, and create a clear plan.

03

Launch & optimise

Campaigns go live with proper tracking. I optimise weekly based on real performance data.

04

Report & scale

Monthly reports showing what's working, what it costs per lead, and where to invest more.

Google Ads overhaul
for a local business.

Before
  • Broad match keywords wasting budget on irrelevant searches
  • All traffic sent to the homepage
  • No conversion tracking — no idea what was working
  • Google's default settings left on (Display network, all locations)
  • Cost per enquiry: unknown
After
  • Tightly themed ad groups with phrase match keywords
  • Dedicated landing pages matching search intent
  • Full conversion tracking on forms, calls, and bookings
  • Refined targeting: Cheshire only, business hours only
  • 4x more qualified enquiries at the same budget
Google Ads
Google Ads Editor
SA360
LinkedIn Campaign Manager
Meta Business Suite
Google Tag Manager
GA4
Looker Studio
Get started

Ready to make your ad spend work harder?

Book a free 30-minute consultation. No sales pitch — just an honest conversation about what could work for your business.

Book a free consultation
No obligation · No sales pitch · 30 minutes